Posted: February 22, 2021
The landscape of the pharmaceutical industry is ever-changing and highly competitive, which makes marketing an essential component in every company. In an industry that has such impact on our lives and health, it is crucial that pharmaceutical marketing ethics are put in place when launching new products and creating a business plan as a whole.
According to the Royal Pharmaceutical Society*, in the wider pharmaceutical industry, more money is spent on marketing than on research and development. Whilst this may be an eye-opening statistic, it doesn’t necessarily mean money is going to the wrong place – if the money is being used to ensure the highest standards of ethics in pharmaceutical marketing.
Governments across the globe have introduced regulations in the last ten years to ensure that patients sanctions are chosen over profits, and pharmaceutical companies who do not operate by these ethical regulations are at risk of punishment. It is best practice to adhere to
Posted: February 15, 2021
A new product launch is one of the biggest expenses that a pharmaceutical company can sustain, but the correct launch strategy can ensure that the product is recognised by physicians, Key Opinion Leaders and other useful contacts. Whilst a considerable amount of time and money may be invested into development, clinical trials and marketing, if a product launch does not give the predicted results, the burden can become too heavy on pharmaceutical companies.
In order to ensure a successful pharmaceutical product launch, the strategy plays a major role. There are several things that your company can take into consideration to receive the best results possible.
Create a Concise Campaign Communication Plan
Consider focusing your communications to potential patients by launching a platform that helps to display your messaging and product details in a clear way. You can easily demonstrate the value of your new product and ease any pricing discussions whilst ensuring
Posted: February 08, 2021
The global pharmaceutical market has seen an accelerated growth over the last few years, from $934.8 billion in 2017 to a predicted $1170 billion in 2021, according to The Business Research Company*. Whilst this growth of 5.8% is a slower pace than that of of medical equipment and healthcare service sectors, the healthcare market as a whole is growing at around 7% year on year.
With rates accelerating each year, there is one question that healthcare professionals and pharmaceutical businesses are asking – how do pharmaceutical companies compete in a growing industry? This article will be investigating the factors that affect the pharmaceutical market and the ways in which a pharmaceutical company can measure up to competitors.
The Factors That Affect The Pharmaceutical Market
When discussing how competitive global pharmaceutical markets are, it is essential to consider the factors that affect the industry as a whole. These i
Posted: February 03, 2021
The pharmaceutical industry is a landscape that is constantly evolving, becoming increasingly more complex and competitive, and offering opportunities for scientific innovation, advancement and global reach. This means that pharmaceutical companies need to be ready to adapt, aware of trends and monitoring their competition closely to see how they are performing.
Another way that companies can stay ahead of the curve in the pharmaceutical industry is by investing in pharmaceutical consulting. With over 20 years of experience within the global pharmaceutical industry, this is a service that Clarity Pharma offers to many of our clients in the UK and across the globe. But what is pharmaceutical consulting and how could it help your business?
What is pharmaceutical consulting?
Pharmaceutical consulting is a way of navigating the complexities
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